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Global Strategy reds #4 jersey Framework- An illustration of Tata Steel.

Introduction: Most managers have to face the increasing globalisation of markets and competition.? That fact requires each company to decide whether it must become a worldwide competitor to survive. While deciding to go for globalization, the managers face two challenges. .? First, they need to figure out what a global strategy is. reds #4 jersey Then, when they know what to do, they have to get their reds #4 jersey organisations to make it happen. Developing a global strategy is complicated by the fact that there are at least five major dimensions of globalisation such as playing big in major markets, standardizing the core product, concentrating value- adding activities in a few countries, adopting uniform market positioning and marketing mix and integrating competitive strategy across countries.